Start Building Your Brand Bible — $197

Clarify Your Brand Voice Once.
Stop Guessing What to Say Everywhere.

One hour of focused thinking.
One clear Brand Bible.
Use it everywhere.

One-time purchase. Yours to use forever.

THE ONE HOUR BRAND BUILDER

Create one clear Brand Bible that guides your website, Instagram, emails — and yes, your AI tools — so everything finally sounds like you

You're not behind, and you're not doing it wrong.

YOU SPEND MORE TIME SECOND-GUESSING & rewriting than actually moving forward.

YOU DON’T HAVE THE TIME OR ENERGY TO OVERTHINK EVERY EMAIL, CAPTION, OR message.

Most designers jump straight into creating an Instagram post, blog, or even an email without ever slowing down to define how they actually think, communicate, or want to sound.

So everything starts to feel clunky.
Disconnected.
And not quite like you.

Does it feel harder than it should to know what to say… anywhere?

It's not your fault.
You're busy running a design business.

But here's what's actually happening:

The issue isn't the tool.
It's the lack of foundation.

Asking tools (like ChatGPT) to sound like you
before you’ve ever defined what that voice actually is.

Expecting boundaries
that haven’t been clearly named.

Hoping your philosophy comes through
without ever putting it into words.

THE ONE HOUR

ONE CLear document.
ONE TIMe.

BRAND BUILDER

HERE's a much

This is a guided conversation inside a custom-built tool, not a template you fill out alone.

Over about an hour, you'll answer targeted questions that pull out the clarity you already have but have never organized into one place.

The result is a Brand Bible PDF that defines:

Your voice and tone
Your boundaries and standards
Your positioning and point of view
How you explain value
How you frame decisions
What you will and won't say

say less. I'm ready

BETTER WAY

Then you upload it to ChatGPT, Claude, or any AI tool you use, and everything changes.

Step 1

Start the Conversation

Open the One Hour Brand Builder (works inside a ChatGPT Plus account). The tool guides you through 13 sections, one at a time. You can type or simply speak your answers.

HOW IT WORKS

step 2

Save Your Brand Bible

When you finish your chat, the tool compiles your answers into a formatted PDF.

step 3

Upload & Use

Upload your Brand Bible to ChatGPT, Claude, Gemini, or any AI tool you wish. From that point forward, it sounds like you.

No subscription. No ongoing work. No maintenance unless your business changes.

who's leading this?

I’ve spent years quietly using and refining AI inside my own design business.
Not as an experiment. As a working tool.

After running a bi-coastal interior design firm for 16 years, let's just say I was stretched thin, like most firm owners are.When AI tools started appearing, I did what most designers did: I tried them. And like most people, I spent more time fixing what they produced than I ever would have spent writing it myself.

So I stopped chasing better outputs and focused on something else entirely.

I built a system that clarified my voice, my boundaries, and my point of view.
Then I trained every AI tool I use to follow that foundation.

It worked. My team adopted it. Other designers started asking how I was getting AI to sound like me.

This isn’t theory.
It’s the exact process I still use today.

You’re getting the same system I use.
Nothing watered down. Nothing held back.

And yes, it really does takes about an hour.

MEET YOUR GUIDE

built the system
before selling it

John McClain
Interior designer & business coach

A simple guide that shows you how to use your Brand Bible with ChatGPT, Claude, and other AI tools you already use so your output stays consistent.

fix my brand

Price: $197
One-time payment. No subscription.

A structured, one-hour conversation that pulls clarity out of your head and organizes it into something usable.

the one hour

brand builder

A clear, professional document that defines your voice, boundaries, positioning, and point of view.
This becomes the foundation for everything you write.

WHAT YOU GET

Return anytime to revise your Brand Bible as your business evolves.
No subscriptions. No ongoing work unless something changes.

Requires a paid ChatGPT account to complete the Brand Builder.
Your Brand Bible works with ChatGPT, Claude, Gemini, Perplexity, and any AI tool that accepts PDF uploads.

lifetime access

Quick Reference Guide

YOUR BRAND BIBLE (PDF)

guided brand conversation

What Changes When You Have a Brand Foundation

Decisions get easier because you've already defined your standards.
Communication becomes consistent because AI finally knows how you think.

Writing feels calmer because you're not second-guessing every word.

You finally stop rewriting AI output and start trusting it.
Because it's not guessing anymore.

It references your foundation instead.

Here's what your brand bible defines

What You Actually Do

Clients you enjoy (and those you don't)

Voice & Tone

Your boundaries and standards

What you stand for

What you won’t compromise on

How you explain value

How you frame your services

Your client experience philosophy

Your origin story

Your personality and presence

Your professional bios

✓

MAKE AI SOUND LIKE YOU / MAKE AI SOUND LIKE YOU

save me 2 hours a week

What Your Business will feel like after this 1 hour session

You open ChatGPT. You upload your Brand Bible.

You give a simple request.

The output comes back sounding like you.

No rewriting. No second-guessing.
No frustration.

Because AI finally knows who you are.

And you don't have to explain it again.

BUILD YOUR BRAND / BUILD YOUR BRAND /

ONE HOUR IS ALL YOU NEED

THE BRAND FOUNDATION BUILDER

Your Voice. Your Boundaries. Your Positioning.
Your Point of View.

FAQ

How long does this take?

About an hour. The conversation is guided and structured, so you are not staring at a blank page or overthinking every answer. Most people finish in one focused sitting, but you can pause and return anytime.

What if I don’t know the answers?

That is expected. The questions are designed to pull clarity out of you, not test you. You do not need perfect language. The tool helps you articulate what you already know but have never organized.

Can I revise it later?

Yes. You can revisit any section and update your answers as your business evolves. Your Brand Bible is a living document, not a one-time decision.

Does this work with all AI tools?

Yes. Your Brand Bible is delivered as a PDF you can upload to ChatGPT, Claude, Gemini, Perplexity, or any AI tool that accepts document uploads.

What can I actually use this for?

Anywhere you use words in your business. Emails, website copy, social captions, client communication, proposals, and messaging decisions. This is not about creating design visuals or renderings. It is about communicating your work clearly and consistently.

What if my AI output still doesn’t sound like me?

That usually means a section needs more clarity. You adjust the foundation once, not every individual output. This is how AI stops guessing and starts reflecting you.

Do I need ChatGPT Plus?

No. A free ChatGPT account works just fine. The foundation matters more than the plan you are on.

I don’t have time for this.

This takes about an hour once. Compare that to the time you are currently spending rewriting AI output every week. This is the work that makes everything else faster and calmer.

What if my business changes?

Then you update the relevant sections. It takes minutes, not hours. Your Brand Bible evolves with your business.

Can’t I just use better prompts?

You can. But without a foundation, you are re-explaining yourself every time. This replaces repetition with clarity. You define it once, and everything references it.

What’s your refund policy?

This is a guided digital experience designed to help you create a complete Brand Bible. If you complete the Brand Foundation Builder and feel it did not deliver clarity or value, you may request a refund within 7 days of purchase. Refund requests must include your completed Brand Bible for review.